This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your […]
AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change. Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show. Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom
System Builders – How AI Changes The Work Of SEO via @sejournal, @Kevin_Indig Read More »
In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience. Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify
Google Shares Tips To Improve SEO Through Internal Links via @sejournal, @MattGSouthern Read More »
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and
Why You Should Be Focusing On Brand Marketing Right Now via @sejournal, @MordyOberstein Read More »
WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving the experience for developers, merchants and customers. WooCommerce highlighted seven important areas for innovation and six specific areas that are targeted for enhancements that will
How WooCommerce Plans To Boost Developers & Merchants via @sejournal, @martinibuster Read More »
You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. Click on the whiteboard image above to open a larger version in a new tab! Video
How to Use STAT to Find SEO Opportunities at Scale Read More »
Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping season. The Merchant Center is a tool for online retailers to manage how their products appear across Google’s shopping services. Key Changes & Features The
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well
How to Calculate Your SEO ROI Using Google Analytics Read More »
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns Read More »